Over time, social networks have become an essential tool for recruiters looking for talent. At the time, employers were overwhelmed by hundreds of candidate resumes. Nowadays, the labor shortage is forcing organizations to change their approach. It’s no longer enough to post a job on job directories like Indeed and Jobillico. While organizations have not given up on job boards to post their opportunities, social networks, specifically LinkedIn, have become a must during recruitment. Below, find out how recruiters are taking advantage of LinkedIn to recruit new talent:
Direct approaches
LinkedIn is an effective tool for connecting with professionals from all walks of life. Recruiters and headhunters take advantage of it on a daily basis. Every day, millions of recruiters use LinkedIn to search for and connect with potential candidates.
Profile hunting
You have probably heard the term “headhunter”. It is a term used in the business world to qualify an external consultant who has been specifically mandated to poach specific profiles. These headhunters browse LinkedIn on a daily basis to find profiles that match the one their client is looking for. If your profile matches the one they are looking for, they will contact you. Do not hesitate to write to headhunters on LinkedIn, they will be happy to take a look at your profile and evaluate if it corresponds to one of the opportunities they are recruiting for.
Whether you are actively or passively looking for a job, we recommend keeping your profile up to date so that recruiters and headhunters can easily contact you. You want to make sure that if an employer is looking for potential employees on LinkedIn, you will be one of the people contacted.
Search by keywords
In today’s environment, recruiters are looking for talent on an ongoing basis. LinkedIn has become an incredible bank of candidates for organizations looking for qualified personnel. LinkedIn offers recruiters a solution called “LinkedIn Recruiter” that many recruiters work with. If you see a bronze badge on a user’s profile, they are probably using this enhanced version of LinkedIn. It gives them access to a series of exclusive tools to facilitate their candidate searches. They can refine their searches by entering very specific keywords into the search engine to avoid all profiles that do not match the job requirements.
Since keywords are at the forefront of LinkedIn Recruiter, we advise you to update your profile with keywords specific to your position or industry, they will allow you to be found more easily by recruiters.
Using InMails
When a recruiter is interested in a profile, they will use InMail. InMail is LinkedIn’s own messaging system that allows you to send messages to others even if they are not logged in. People use Inmail for everything from job searches to networking. We recommend that you check your InMail box regularly. If you’re not interested in an opportunity you’re offered, feel free to reply that you’re not, while keeping a pleasant tone. You don’t know when you will meet that recruiter or headhunter again in the future.
Job Postings
While job directories are always a must for companies to promote various opportunities, LinkedIn has its own career section.
LinkedIn differentiates itself from other job boards by its impressive database of users. By posting a job directly on LinkedIn, the platform uses an algorithm to target potential candidates and send them an alert that their profile matches a newly posted opportunity. Interested candidates can apply without even having to send their resume. The recruiter will then receive the applications directly through the LinkedIn platform and can classify them according to his interest in contacting them. If the recruiter finds the application interesting, he or she will be able to contact it in a few clicks via the LinkedIn messaging system.
Corporate page
Today, most companies have a page on social networks. During the recruitment period, companies try to distinguish themselves as an employer of choice by sharing news about the organization. Do not hesitate to consult the page of the companies you are targeting, it will probably tell you a lot about their projects, their culture and their leaders.